Deutscher Universitatsverlag
Preismanagement Im Investitionsgütermarketing (English, Nikolaus Poscharsky)
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Book Details
| ISBN-13 | 9783824466764 |
| ISBN-10 | 3824466767 |
Product Description
About the Book
Der Autor veranschaulicht, da die Gr� e Preis gerade im organisationalen Beschaffungsproze mehr als nur eine Kosteninformation f�r den Nachfrager beinhaltet. "Preismanagement" erschlie t daher Wettbewerbspotentiale.
ISBN: 9783824466764
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