Management
Preismanagement Kompakt (English, Hermann Simon)
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About the Book
Preise werden oft auf Basis von Fingerspitzengef�hl, Faustregeln oder subjektiven Meinungen festgelegt. Mehr Professionalit�t ist n�tig. Der "Preis-Papst" Professor Simon behandelt in diesem bewu t k�rzer gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung. Das gro e, handbuchartige Standard- werk "Preismanagement" desselben Autors erm�glic…
ISBN: 9783409132329
Book Specifications
| ISBN-13 | 9783409132329 |
| ISBN-10 | 3409132325 |
| Publisher | Gabler Verlag |
| Category | Management |
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