Springer vs
Preispolitik Für Theater (English, Tom Schößler)
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Product Description
About the Book
Tom Schö ler zeigt, dass öffentliche Theater ihre Einnahmen durch verbesserte Preisgestaltung erhöhen können, ohne Besucher auszuschlie en. Dafür sind bewehrte Strategien wie die Preisdifferenzierung als auch neuere Modelle wie Revenue Management und Dynamic Pricing einsetzbar. Der Autor legt damit erste Antworten zu einer im Kulturmanagement bisher kaum beleuchteten Frage vor: Wie können öffentliche Kulturbetriebe gleichzeitig Einnahmepotenziale…
ISBN: 9783658146122
Book Specifications
| ISBN-13 | 9783658146122 |
| ISBN-10 | 3658146125 |
| Publisher | Springer vs |
| Category | Springer vs |
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