Gabler Verlag
Premiumhandelsmarken Im Sortiment Des Einzelhandels (English, Annett Wolf)
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Product Description
About the Book
Die Positionierung von Eigenmarken setzt nicht nur die Kenntnis von Lücken im herstellerseitigen Angebot sowie eine hinreichende Sortiments- und Marktstruktur voraus, sondern auch ein entsprechendes Wissen über die Einflussgrö en des Kaufverhaltens. Annett Wolf entwickelt ein verhaltenswissenschaftliches Erklärungsmodell, überprüft dieses kausalanalytisch und leitet Implikationen für das Markenmanagement im Einzelhandel ab.
ISBN: 9783834926760
Book Specifications
| ISBN-13 | 9783834926760 |
| ISBN-10 | 3834926760 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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