Duke University Press
Prescription TV (English, Joy V. Fuqua)
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Product Description
About the Book
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators a…
ISBN: 9780822351269
Book Specifications
| ISBN-13 | 9780822351269 |
| ISBN-10 | 0822351269 |
| Publisher | Duke University Press |
| Category | Duke University Press |
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