Business & Economics
Pricing in Business‐to‐business‐geschäftsbeziehungen (English, Jan Allmann)
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Book Details
| ISBN-13 | 9783834941404 |
| ISBN-10 | 3834941409 |
Product Description
About the Book
Ein Verständnis der preisbezogenen Kundenwahrnehmungen in Business-to-Business-Geschäftsbeziehungen ist - sowohl in der Unternehmenspraxis als auch in der Marketingforschung - nur rudimentär vorhanden. Auf Basis von zwei branchenübergreifenden Unternehmensbefragungen und drei empirischen Studien untersucht Jan Allmann vor diesem Hintergrund die Konzepte der Preissuche und der Preisfairness im Business-to-Business-Kontext. Er identifiziert Einflu…
ISBN: 9783834941404
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