Pricing in Business‐to‐business‐geschäftsbeziehungen (English, Jan Allmann)

Name: Pricing in Business‐to‐business‐geschäftsbeziehungen (English, Jan Allmann)
SKU: isbn-9783834941404
Price: 4601.00 INR
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ISBN: 9783834941404

By Jan AllmannGabler Verlag

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About the Book

Ein Verständnis der preisbezogenen Kundenwahrnehmungen in Business-to-Business-Geschäftsbeziehungen ist - sowohl in der Unternehmenspraxis als auch in der Marketingforschung - nur rudimentär vorhanden. Auf Basis von zwei branchenübergreifenden Unternehmensbefragungen und drei empirischen Studien untersucht Jan Allmann vor diesem Hintergrund die Konzepte der Preissuche und der Preisfairness im Business-to-Business-Kontext. Er identifiziert Einflu…

ISBN: 9783834941404

Book Specifications

ISBN-13	9783834941404
ISBN-10	3834941409
Publisher	Gabler Verlag
Category	Management

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