Deutscher Universitatsverlag
Produktmodifikation (English, Carsten Lurse)
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Book Details
| ISBN-13 | 9783824404407 |
| ISBN-10 | 3824404400 |
Product Description
About the Book
Der Zusammenhang zwischen der physikalisch-chemischen Produktrealität und der Kaufentscheidung der Konsumenten wird bei Anbietern häufig überschätzt. Der Autor entwirft Hypothesen über die Strukturierung dieser Beziehung.
ISBN: 9783824404407
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