Profit Margins (English, Jeremy Groskopf)
Society & Social Sciences

Profit Margins (English, Jeremy Groskopf)

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Book Details

ISBN-139780253059383
ISBN-100253059380

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About the Book

Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins , Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitor…

ISBN: 9780253059383

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