Indiana University Press
Profit Margins (English, Jeremy Groskopf)
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Product Description
About the Book
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins , Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitor…
ISBN: 9780253059383
Book Specifications
| ISBN-13 | 9780253059383 |
| ISBN-10 | 0253059380 |
| Publisher | Indiana University Press |
| Category | Indiana University Press |
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