Gabler Verlag
Protektionsverhalten Am Point of Sale (English, Frank Huber | Prof Dr Hans H. Bauer)
₹4,237
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About the Book
Der bedeutende Einfluss des Verk ufers auf die Kaufentscheidung der Konsumenten gilt vor allem bei langsam umschlagenden Konsumprodukten als anerkannt. Trotz seiner gro en Relevanz wird der pers nliche Verkauf im Einzelhandel jedoch sowohl in der Praxis als auch in der Forschung vernachl ssigt. Die Literatur bem ngelt daher, dass das Potential des pers- lichen Verkaufs im Einzelhandel nicht genutzt wird. Insbesondere durch den Einfluss des Verkau…
ISBN: 9783834911636
Book Specifications
| ISBN-13 | 9783834911636 |
| ISBN-10 | 3834911631 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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