Health, Fitness & Nutrition
Public Information Campaigns and Opinion Research (English, Hans-Dieter Klingemann | Andrea Roemmele)
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Book Details
| ISBN-13 | 9780761964315 |
| ISBN-10 | 0761964312 |
Product Description
About the Book
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
ISBN: 9780761964315
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