de Gruyter Mouton
Public Relations and Communication Management in Europe (English, Betteke Van Ruler)
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Book Details
| ISBN-13 | 9783110176117 |
| ISBN-10 | 3110176114 |
Product Description
About the Book
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of vie…
ISBN: 9783110176117
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