Oxford University Press
Public Relations (English, Tom Kelleher)
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Product Description
About the Book
Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
ISBN: 9780190925093
Book Specifications
| ISBN-13 | 9780190925093 |
| ISBN-10 | 0190925094 |
| Publisher | Oxford University Press |
| Category | Oxford University Press |
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