Public Relations in the Networked Publics (English, Bayram Oğuz Aydin | Salih Gürbüz | Özlem Dugan)
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Product Description
About the Book
In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.
ISBN: 9783631803998
Book Specifications
| ISBN-13 | 9783631803998 |
| ISBN-10 | 3631803990 |
| Publisher | Peter Lang Gmbh, Internationaler Verlag Der W |
| Category | Peter Lang Gmbh, Internationaler Verlag Der W |
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