Deutscher Universitatsverlag
Qualitative Marktforschung (English, Gaby Kepper)
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Book Details
| ISBN-13 | 9783824402168 |
| ISBN-10 | 3824402165 |
Product Description
About the Book
Zu Recht geht die Autorin dieses Buches von der Feststellung aus, daB es an um- fassend und systematisch angelegten Schriften iiber qualitative Marktforschung man- gelt. Mit ihrem eigenen, beachtenswerten Beitrag versucht Frau Dr. Kepper diese Lucke zu schliefien. Es kommt ihr darauf an, die besonderen Merkmale der qual ita- tiven (im Vergleich zur quantitativen) Marktforschung klar zu kennzeichnen, die viel- faltigen Einsatzmoglichkeiten zur Unt…
ISBN: 9783824402168
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