Gabler Verlag
Qualitative Marktforschung (English, Renate Buber | Hartmut Holzmüller)
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Product Description
About the Book
In "Qualitative Marktforschung" decken ca. 80 AutorInnen eine breite Palette an methodologischen und methodischen Fragen der qualitativen Markt- und Marketingforschung ab. Sie geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente Forschungsstrategien sowie Herausforderungen in der Datenerhebung, Datenanalyse und Dateninterpretation. Anhand von Beispielen wird die Leistungsf�higkeit und…
ISBN: 9783834909763
Book Specifications
| ISBN-13 | 9783834909763 |
| ISBN-10 | 3834909769 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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