Gabler Verlag
Radio Business (English, Roman M. Koidl)
₹3,508
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Book Details
| ISBN-13 | 9783322846822 |
| ISBN-10 | 3322846822 |
Product Description
About the Book
"Radio Business" bietet einen Insiderblick in die Unternehmensführung von Radiostationen und liefert konkretes Know-how zu Organisation, Marktforschung, Mitarbeiterführung und Promotions. Besonderen Nutzen bieten die zahlreichen Checklisten, Leitlinien und Formulare. Die rasante Änderung der Medienlandschaft bringt eine Renaissance des Radios mit sich. Immer mehr Privathörfunk-Anbieter drängen im deutschsprachigen Raum auf den Markt. "Radio Busin…
ISBN: 9783322846822
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