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Radio Programming (English, Eric Norberg)
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Book Details
| ISBN-13 | 9780240802343 |
| ISBN-10 | 0240802349 |
Product Description
About the Book
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market ni…
ISBN: 9780240802343
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