Gabler Verlag
Randsportarten Erfolgreich Vermarkten (English, Frank Huber | Heike Kircher | Isabel Matthes)
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Product Description
About the Book
Die Autoren gehen der Frage nach, wie ein spannendes Sportereignis in ein nachgefragtes Unterhaltungsprogramm transformiert werden kann. Aus den Ergebnissen ihrer Studie leiten die Autoren konkrete Empfehlungen zur Gestaltung von Fernsehformaten für Randsportarten ab.
ISBN: 9783834909244
Book Specifications
| ISBN-13 | 9783834909244 |
| ISBN-10 | 3834909246 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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