Management
Rationale Unternehmens- Und Marketingplanung (English, Rainald Kasprik)
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Product Description
About the Book
Die Methodik der Unternehmens- und Marketingplanung wird häufig losgelöst von den Prozessen im Unternehmen diskutiert. Dieses Buch bietet eine Gesamtschau, durch die Zusammenhänge deutlich werden und eine anwendungsbezogene Planung ermöglicht wird. Es vermittelt Studenten und Praktikern das Rüstzeug, strategische und taktische Businesspläne zu verfassen. Fallstudien zum rationalen Entscheidungsproze , die ausführliche Aufstellung relevanter Kennz…
ISBN: 9783790814330
Book Specifications
| ISBN-13 | 9783790814330 |
| ISBN-10 | 3790814334 |
| Publisher | Physica-Verlag |
| Category | Management |
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