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Reframing Health Behavior Change With Behavioral Economics (English, Warren K. Bickel | Rudy E. Vuchinich)-66% OFF
Business & Economics

Reframing Health Behavior Change With Behavioral Economics (English, Warren K. Bickel | Rudy E. Vuchinich)

By Warren K. Bickel | Rudy E. VuchinichPsychology Press
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Book Details

ISBN-139780805827330
ISBN-100805827331

Product Description

About the Book

Behavioral economics is a rapidly developing area of psychological science that has synergistically merged microeconomic concepts with behavioral research methods. A driving force behind the growth of behavioral economics has been its recent application to behaviors that significantly affect health. The book examines the latest behavioral economic research on smoking, drug and alcohol abuse, obesity, gambling, and other poor health habits, and ex…

ISBN: 9780805827330

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