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Business & Economics

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries (English, S. Tamer Cavusgil | Carl Arthur Solberg)

By S. Tamer Cavusgil | Carl Arthur SolbergJai Press Inc.
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Book Details

ISBN-139780762312863
ISBN-100762312866

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About the Book

Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the…

ISBN: 9780762312863

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