Management
Relationship Marketing (English, Francis A. Buttle)
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Product Description
About the Book
This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the develo…
ISBN: 9781853963131
Book Specifications
| ISBN-13 | 9781853963131 |
| ISBN-10 | 1853963135 |
| Publisher | Sage Publications UK |
| Category | Management |
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