Business & Economics
Research in Consumer Behavior (English, John F. Sherry | Russell W. Belk)
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Book Details
| ISBN-13 | 9780762314461 |
| ISBN-10 | 076231446X |
Product Description
About the Book
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few d…
ISBN: 9780762314461
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