Jai Press Inc.
Research in Consumer Behavior (English, Russell W. Belk)
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Product Description
About the Book
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a vo…
ISBN: 9780762313044
Book Specifications
| ISBN-13 | 9780762313044 |
| ISBN-10 | 0762313048 |
| Publisher | Jai Press Inc. |
| Category | Jai Press Inc. |
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