Management
Research on International Service Marketing (English, Pieter Pauwels | Ko De Ruyter)
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Product Description
About the Book
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological i…
ISBN: 9780762311859
Book Specifications
| ISBN-13 | 9780762311859 |
| ISBN-10 | 0762311851 |
| Publisher | Jai Press Inc. |
| Category | Management |
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