Researching the Public Opinion Environment (English, Sherry Devereaux Ferguson)

Name: Researching the Public Opinion Environment (English, Sherry Devereaux Ferguson)
SKU: isbn-9780761915300
Price: 5436.00 INR
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ISBN: 9780761915300

By Sherry Devereaux FergusonSage Publications, Inc

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Book Details

ISBN-13	9780761915300
ISBN-10	0761915303

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About the Book

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholde…

ISBN: 9780761915300

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