Psychology Press
Resistance and Persuasion (English, Eric S. Knowles | Jay A. Linn)
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Book Details
| ISBN-13 | 9780805844870 |
| ISBN-10 | 0805844872 |
Product Description
About the Book
This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
ISBN: 9780805844870
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