
Rethinking Performance Measurement (English, Marshall W. Meyer)
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Product Description
About the Book
Performance measurement remains a vexing problem for business firms and other kinds of organizations. The "balanced scorecard", widely touted as a solution to problems of performance measurement and strategic planning, has no strong basis in theory. Moreover, implementation of the "balanced scorecard" may create many more problems than it solves. This text returns to the fundamentals by asking what is the performance of the firm, can this perform…
ISBN: 9780521812436
Book Specifications
| ISBN-13 | 9780521812436 |
| ISBN-10 | 0521812437 |
| Publisher | Cambridge University Press |
| Category | Cambridge University Press |
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