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Review of Marketing Research (English, Naresh K. Malhotra)
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Book Details
| ISBN-13 | 9780857244758 |
| ISBN-10 | 0857244752 |
Product Description
About the Book
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make…
ISBN: 9780857244758
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