Management
Review of Marketing Research (English, Naresh Malhotra -. Use 0493)
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Product Description
About the Book
This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys. In this outstanding collectio…
ISBN: 9780857248978
Book Specifications
| ISBN-13 | 9780857248978 |
| ISBN-10 | 0857248979 |
| Publisher | Emerald Group Publishing |
| Category | Management |
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