McGraw-Hill Companies
Roi in Marketing (English, Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips)
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Book Details
| ISBN-13 | 9781260460421 |
| ISBN-10 | 1260460428 |
Product Description
About the Book
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used…
ISBN: 9781260460421
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