Society & Social Sciences
Role of Emotions in Preventative Health Communication (English, Jessica Gall Myrick)
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Book Details
| ISBN-13 | 9780739191477 |
| ISBN-10 | 0739191470 |
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About the Book
The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions--fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation--and discusses the roles these emotions play in health campaigns, health journalis…
ISBN: 9780739191477
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