Role of Emotions in Preventative Health Communication (English, Jessica Gall Myrick)

Name: Role of Emotions in Preventative Health Communication (English, Jessica Gall Myrick)
SKU: isbn-9780739191477
Price: 4199.00 INR
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ISBN: 9780739191477

By Jessica Gall MyrickLexington Books

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The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions--fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation--and discusses the roles these emotions play in health campaigns, health journalis…

ISBN: 9780739191477

Book Specifications

ISBN-13	9780739191477
ISBN-10	0739191470
Publisher	Lexington Books
Category	Lexington Books

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Role of Emotions in Preventative Health Communication (English, Jessica Gall Myrick)

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