Vs Verlag Fur Sozialwissenschaften
Rundfunk-PR Im Kontext (English, Romy Fröhlich)
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Product Description
About the Book
Dieser Band beschäftigt sich mit einem Thema, das bislang bei der Darstellung von Rundfunkgeschichte ausgeklammert blieb: der Geschichte und Entwicklung der Rundfunk-PR. Auf der Basis eines organisationstheoretischen Ansatzes geht die Autorin der Frage nach, wann und wie Öffentlichkeitsarbeit im öffentlich-rechtlichen Rundfunk der BRD zur Bewältigung von Krisen und Problemen eingesetzt wurde. Am Beispiel der ARD und ihrer Geschichte von der Gründ…
ISBN: 9783531125718
Book Specifications
| ISBN-13 | 9783531125718 |
| ISBN-10 | 3531125710 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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