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SAGE Brief Guide to Marketing Ethics (English, Sage Publications)

Name: SAGE Brief Guide to Marketing Ethics (English, Sage Publications)
SKU: isbn-9781412995146
Price: 4276.00 INR
Availability: InStock
ISBN: 9781412995146

By Sage PublicationsSage Publications, Inc

₹4,276₹9,204Save 54%

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Book Details

ISBN-13	9781412995146
ISBN-10	1412995140

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About the Book

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

ISBN: 9781412995146

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