Deutscher Universitatsverlag
Segmentspezifische Kundenzufriedenheitsanalyse (English, Carsten Hahn)
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Product Description
About the Book
Carsten H. Hahn zeigt, wie eine integrierte Betrachtung der Marktsegmentierung und der Kundenzufriedenheit das Management bei der Entscheidungsfindung innerhalb des Marketingkonzeptes unterstützen kann.
ISBN: 9783824475995
Book Specifications
| ISBN-13 | 9783824475995 |
| ISBN-10 | 3824475995 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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