Gabler Verlag
Serviceinnovationen in Industrieunternehmen Erfolgreich Umsetzen (English, Stefan Schweiger | Kathrin Dressel | Birgit Pfeiffer)
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Product Description
About the Book
Innovative Service-Konzepte bieten Herstellern die Möglichkeit, ein Alleinstellungsmerkmal gegenüber ihren Wettbewerbern aufzubauen und diesen Wettbewerbsvorteil nachhaltig abzusichern. Die Beitragssammlung liefert einen aktuellen Überblick über erfolgreiche Service-Innovationen und bietet Unternehmen konkrete Leitfäden zur Umsetzung.
ISBN: 9783834928849
Book Specifications
| ISBN-13 | 9783834928849 |
| ISBN-10 | 3834928844 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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