New York University Press
Show Sold Separately (English, Jonathan Gray)
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Product Description
About the Book
Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, w…
ISBN: 9780814731956
Book Specifications
| ISBN-13 | 9780814731956 |
| ISBN-10 | 0814731953 |
| Publisher | New York University Press |
| Category | New York University Press |
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