Bucknell University Press
Signs of the Signs (English, William Brevda)
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Product Description
About the Book
This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people mor…
ISBN: 9781611480429
Book Specifications
| ISBN-13 | 9781611480429 |
| ISBN-10 | 1611480426 |
| Publisher | Bucknell University Press |
| Category | Bucknell University Press |
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