Simple Heuristics That Make Us Smart (English, Gerd Gigerenzer | Peter M. Todd | Abc Research Group)
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About the Book
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausibl…
ISBN: 9780195143812
Book Specifications
| ISBN-13 | 9780195143812 |
| ISBN-10 | 0195143817 |
| Publisher | Oxford University Press |
| Category | Oxford University Press |
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