Smart Customers and Retail Promotions (English, Julia Freiheit)

Name: Smart Customers and Retail Promotions (English, Julia Freiheit)
SKU: isbn-9783824474516
Price: 3508.00 INR
Availability: InStock
ISBN: 9783824474516

By Julia FreiheitDeutscher Universitatsverlag

₹3,508

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Book Details

ISBN-13	9783824474516
ISBN-10	3824474514

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About the Book

Because of new players and higher prices the German retail market is becoming increasingly competitive. In this environment it is crucial for retailers to tailor their promotional activities to the needs of their respective markets and to forecast demand as precisely as possible. Julia Freiheit develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities. In addition…

ISBN: 9783824474516

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