Management
Social-Media-Marketing Kompakt (English, Ralf T. Kreutzer)
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Product Description
About the Book
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche M�glichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren z�hlen? Welche Social-Media-KPIs sind relevant? Ist Social-Media-Marketing gut f�r…
ISBN: 9783658338657
Book Specifications
| ISBN-13 | 9783658338657 |
| ISBN-10 | 3658338652 |
| Publisher | Springer Gabler |
| Category | Management |
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