Springer Gabler
Social-Responsive Balanced Scorecard (English, Christian Neßler | Maria-Teresa Fischer)
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Product Description
About the Book
Die Autoren stellen das Konzept der Social-Responsive Balanced Scorecard vor: Im Mittelpunkt steht ein System von Kennzahlen, das über die marktbezogene auch eine nichtmarktliche Gesellschaftsperspektive berücksichtigt, und ein Managementsystem, das es erlaubt, eine Unternehmenskultur von einer Vision und einer Zielsetzung her dahingehend zu formen, dass die Übernahme gesellschaftlicher Verantwortung nicht mehr als überflüssig und belastend empfu…
ISBN: 9783834944245
Book Specifications
| ISBN-13 | 9783834944245 |
| ISBN-10 | 3834944246 |
| Publisher | Springer Gabler |
| Category | Springer Gabler |
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