Rutgers University Press
Sold Separately (English, Ellen Seiter)
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Book Details
| ISBN-13 | 9780813521985 |
| ISBN-10 | 081352198X |
Product Description
About the Book
"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle-class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence…
ISBN: 9780813521985
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