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Spieltheorie Und Marketing (English, Frank Huber)
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Book Details
| ISBN-13 | 9783824490196 |
| ISBN-10 | 3824490196 |
Product Description
About the Book
Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.
ISBN: 9783824490196
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