Management
Spieltheorie Und Marketing (English, Frank Huber)
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Product Description
About the Book
Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.
ISBN: 9783824490196
Book Specifications
| ISBN-13 | 9783824490196 |
| ISBN-10 | 3824490196 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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