Business & Economics
E-Business@print (English, Anne König)
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About the Book
F�r die Printmedienunternehmen haben sich durch das Internet neue Gesch�ftsfelder er�ffnet. Der Leser erh�lt einen umfassenden �berblick �ber die neuen Produkte und Prozesse und wird systematisch durch die Begriffsvielfalt gef�hrt; zahlreiche Beispiele veranschaulichen die Anwendungen wie Online-Editiersysteme, webbasierte Projektmanagementtools oder Online-Tracking von Druckauftr�gen. Das Thema wird aus zwei Blickwinkeln betrachtet: dem des Unte…
ISBN: 9783642621826
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