Management
Handbuch Versicherungsmarketing (English, Michael Reich | Christopher Zerres)
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Product Description
About the Book
Lange Zeit wurde Marketing in der deutschen Versicherungswirtschaft vernachl�ssigt. H�ufig konzentrierten sich die Unternehmen lediglich darauf, ihre Vertriebspolitik zu optimieren. Marketing im Sinne einer Unternehmensphilosophie, bei der alle betrieblichen Bereiche auf den Markt und seine Anforderungen ausgerichtet werden, erf�hrt nun auch in Versicherungsunternehmen eine schnell wachsende Bedeutung.
ISBN: 9783662577547
Book Specifications
| ISBN-13 | 9783662577547 |
| ISBN-10 | 3662577542 |
| Publisher | Springer |
| Category | Management |
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