Management
Lexikon Kennzahlen Für Marketing Und Vertrieb (English, Willy Schneider | Alexander Hennig)
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About the Book
Das vorliegende Lexikon bietet Know-how f�r den effizienten Umgang mit Kennzahlen in der Marketing- und Vertriebspraxis. Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen fr�hzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren k�nnen. Die Unternehmenssteuerung anhand von Kennzahlen ist hierf�r ein wesentlicher Erfolgsgarant. Das Lexikon pr�sentiert s�mtliche praxisrelevanten Kennzahlen f�r Mark…
ISBN: 9783540798613
Book Specifications
| ISBN-13 | 9783540798613 |
| ISBN-10 | 3540798617 |
| Publisher | Springer |
| Category | Management |
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