Management
Marketing Für Krankenhäuser Und Reha-Kliniken (English, Mike Papenhoff | Clemens Platzköster)
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Product Description
About the Book
Angesichts des harten Wettbewerbs wird in Zukunft voraussichtlich ein Drittel aller Krankenhäuser schlie en müssen. Allein verstärkte marktwirtschaftliche Optimierung - inklusive des dazugehörigen Marketings - sichert Krankenhäusern das Überleben. Das Buch gibt Antworten auf Fragen wie: Welche Bedürfnisse haben die verschiedenen Anspruchsgruppen? Welche zusätzlichen Leistungen können angeboten werden? Leser finden das Handwerkszeug für die Realis…
ISBN: 9783540890904
Book Specifications
| ISBN-13 | 9783540890904 |
| ISBN-10 | 3540890904 |
| Publisher | Springer |
| Category | Management |
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